Now, is there anyone reading this who DIDN'T think of that very smartly dressed little squirrel?
I didn't think so.
That's because our minds are wired to evoke a FRAME for every possible scenario or word we hear…which means we have the opportunity to frame things differently for different clients, depending on which is the right frame for them.
Or, to put it a bit more simply, we can choose how clients accept the information we give them simply by the way in which we give it to them….
The trick to framing comes in three parts:
1. Ask yourself what you want to get out of the communication.
For example: I want customers to call up and ask about this new addition to our product line.
2. Link your desired outcome to your audience's need.
For example: Our new product will significantly cut the customer's telephone bill.
3. Conceptualise your message (in 10 to 25 words) in a way that meets your audience's needs as well as your own desired outcome.
For example: Mr. Smith, you can cut your monthly telephone bill by 30% just by using our new product…
Framing is a great way of hooking your clients right from the start - think about how you could frame your own products or services and practice this until you've got it right.