You dig around in your bag for your glasses and yes, to answer your unasked question, I am at the age when glasses are no longer a fashion accessory! Anyway, back to the label or lack thereof! You have got your glasses firmly planted on your face. You have read the grammage, manufacturing details, blurb about the contents and everything else germane to matching up the box in your hand with the miniature label supposedly living amongst the myriad other miniature labels stuck to the shelf. For the life of you, you cannot match it up to any of them. So what does it cost? Do you wing it and wait until it's rung up to find out it is double the price of the one you could locate a price for? Oops!
I almost always put the product back on the shelf. I hate grocery shopping and there is no way I'm going to traipse around the shop in an effort to locate someone who can give me the price. It's just not going to happen even though my family will only eat that particular brand of cornflakes! Like there is a difference?
I'll take whichever brand I can find a price for or I just won't get any.
So whose fault is it if that manufacturer is going out of business because the powers that be have forgotten the ABC's of merchandising or haven't trained their staff on how important it is to make the shop a 'shopper-friendly' place by following the basics. So anyone who thinks like me has simply stopped buying that brand because it is never properly labelled. Do they know what the basics are? Do we follow-up and whinge to the manager about what amounts to terrible service? I don't know ...... we are South Africans and don't want to hurt anyone's feelings. So whose fault is it anyway?