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The Benefits of a Good Internal Communication Strategy

https://www.stafftraining.co.za/blog/the-benefits-of-a-good-internal-communication-strategy

The Benefits of a Good Internal Communication Strategy
The Benefits of a Good Internal Communication Strategy
One of the hallmarks of successful companies is the way they focus on and emphasise internal communication among staff - top-down, bottom-up, and laterally.

Top-down Communication

This type of internal communication focuses on communicating corporate values, mission and vision to employees, ensuring that there is consistency across the board.

Employees are made aware of their roles and how they fit into the bigger picture, expectations are clear, and a sense of comradery is formed among staff.

Bottom-up Communication

This type of internal communication focuses on seeking feedback from employees, which results in more motivated employees who feel valued and that the work they are producing has meaning.

This type of communication also allows managers and supervisors to keep an ear to the ground and keep on top of issues that they otherwise might be out of touch with.

Lateral Communication

This type of internal communication relates to how well our departments communicate with each other, and within themselves. There are various cost-effective ways of improving this form of communication, including cross-training and job shadowing.

Looking for inspiration? Download our free HR Tool: 10 Ways to Improve Company Communication

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